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14 Digital Products to Sell on Etsy as a Beginner in 2024

by | Last updated Jan 15, 2024

In this blog post, I want to show you 14 of the most popular digital products to sell on Etsy. You don’t need any experience to create these products and there are many free online tools out there you can use to design them.

At the end of the post, I also show you a very popular Etsy trend right now. This product is created within seconds and buyers love it.

Top Etsy Digital Products

I probably don’t need to mention why you should consider selling digital products on Etsy:

  • You can create them for free without any experience.
  • You don’t need to deal with storage or shipment processes.
  • And you only need to create them once and can sell your files over and over again.
  • This saves you a lot of time and can generate a passive income.

So let’s look at our 14 digital products to sell on Etsy as a beginner.

1. Invitations

Templates for invitations are definitely some of the most popular digital products to sell on Etsy. Here you design invitations for different types of events, such as:

  • Weddings
  • Birthdays
  • Baby showers
  • Anniversaries or
  • Gatherings

You don’t need to be a graphic designer. Simply use free tools like Canva or Snappa. Here you can find hundreds of premade templates that you can customize according to your needs. Exchange images, use different fonts or colors, and move elements via drag-and-drop. These are very intuitive tools that really everyone can use.

For invitation templates, you can currently charge somewhere between $3 and $29 on Etsy.

Digital Product to Sell on Etsy - Invitation Templates

2. Coloring Pages

This is the perfect idea for everyone who likes being creative and artsy. You can design coloring pages with all types of motives for both kids and adults, for instance:

  • Disney characters
  • Animals
  • Cars
  • Flowers
  • Statements or
  • Mandalas

Here you usually sell a pack of 20 to 100 pages. Prices vary from $1 to $10 per bundle.

Digital Product to Sell on Etsy - Coloring Books

Although that doesn’t sound like a lot, keep in mind that you only need to create those images once and can then sell them over and over again.  

For instance, this seller offers 75 pages of fairly simple coloring pages for $9. So far, he has sold more than 1,400 bundles. That comes to around $12,600 minus the Etsy fee. Not too bad.

3. Wall Art

One of Etsy’s classics. You can create beautiful wall art that your customers can download and get printed in any size they want. How you create your create is up to you.

  • You could again use tools like Canva to design illustrations or statements.
  • Or Paint images on paper and digitalize them afterward.
  • You could also use high-quality Photos that you’ve taken.
  • Or create art by using Artificial intelligence with only a few clicks.

I’ve already published a blog post on how to create art using artificial intelligence. If you want the tutorial, check out the linked article.

You can sell your wall art printables on Etsy either in bundles or one by one. Prices vary a lot and are usually somewhere between $5 and $50.  

Digital Product to Sell on Etsy - Wall Art

4. Phone Wallpapers

While we’re at it, why not change the format of your just-created wall art and sell it as wallpaper for smartphones or tablets? You’ve already put in the work so there is no reason why you shouldn’t re-use them for several purposes. Simply change the size of it so it looks nice on mobile screens and upload your designs.

You can expect to make between $2 to $7 for a single wallpaper or a set of them.

Digital Product to Sell on Etsy - Phone Wallpapers

5. Knitting Patterns

That’s a very popular niche for digital products on Etsy. If knitting, embroidery, crocheting, or sewing is your thing, you could come up with different patterns and sell them as PDF files. If we look at knitting as an example, you could create patterns for:

  • Blankets
  • Hats
  • Sweaters
  • Toys
  • Scarf or
  • Whatever you can think of.

Most of these patterns sell for around $5 per idea.

Digital Product to Sell on Etsy - Knitting Patterns

6. Journal Inserts

The trend of journaling doesn’t seem to end. Instead of buying an expensive and heavy book many customers today go for the digital versions. They can use it on their phone or computer or print out the pages if they want to.

You can either create a general journal or go for specific ones, like a journal for

  • Manifestation
  • Decision making
  • Healing
  • Self-love or
  • Planners

Prices often range from $2 to $30.

Digital Product to Sell on Etsy - Journal Inserts

7. Social Media Templates

Templates for social media posts ensure that your branding is consistent throughout all channels. These are also very popular digital products you can sell online. You could focus on certain niches, like:

  • Facebook posts
  • Instagram posts or reels or
  • Pinterest pins

These designs are fairly easy and quick to create using free online tools like Canva, where you can find a large number of beautiful templates that you can customize according to your wishes.

On Etsy, you can sell them in big bundles for prices of up to $40.

Digital Product to Sell on Etsy - Social Media Templates

8. Labels and Tags

Countless small and independent artists on Etsy sell their handmade products to the world. While they are great at creating their products, they may need some help with creating fitting labels and tags for them. And this is where you come into play. You can use tools like Canva to create templates for labels and tags for:

  • Beauty products
  • Haircare products
  • Jars
  • Soap bottles or
  • Candles

These digital products sell on Etsy for around $2 to $15.

Digital Product to Sell on Etsy - Labels and tags

9. Business Cards

Business card designs are a very competitive niche, simply because they are high in demand and comparably easy to create. These cards are small, and you don’t need to put much information on them which means the design process is fairly straightforward.

On average, you can sell business card templates on Etsy for around $2 to $5.

Digital Product to Sell on Etsy - Business Cards

10. Excel Templates

If you’re good with Microsoft Excel or Google Sheets, you could also create a bunch of templates with these tools and sell them on Etsy. Here are a few examples:

  • Budget planners
  • Habit trackers
  • To-do lists
  • Invoice lists
  • Calendars or
  • Project management planners

Most of the time, people sell them in sets and include several templates that belong to that niche. Prices are a bit higher than for most of the other digital products and can go up to $35 per bundle.

Digital Product to Sell on Etsy - Excel Templates

11. Resume Templates

Believe it or not, you can even successfully sell resume templates on Etsy. Here you design professional-looking templates for different types of jobs or in different styles like:

  • Modern
  • Minimalistic
  • Colorful
  • Creative or
  • Executive

You can design them with free tools such as Google Docs or Microsoft Word.

Selling prices usually range from $1 to $9 per template or template set.

Digital Product to Sell on Etsy - Resume Templates

12. Photo Presets

This is a great idea for everyone who likes editing photos. Here you can use software like Adobe Lightroom or Apple Photos to create presets. These are editing templates that people can put on their photos to improve or change their look with one click only.

Again, you can sell them as bundles for anywhere between $2 to $20.

Digital Product to Sell on Etsy - Photo Presets

13. eBooks

You can’t only sell digital templates or printables on Etsy, but also entire eBooks. That could be anything from fiction novels to non-fiction guides and workbooks.

Since the majority of Etsy visitors are interested in crafts and arts, eBooks on these topics are a great idea. But also topics like social media or tutorials on how to make money online can earn you a nice passive income and therefore are a great online business idea.

Depending on the length of your eBook and how popular the niche is, you can expect to earn up to $20 per book.

Digital Product to Sell on Etsy - eBooks

14. Digital Stickers

Stickers are a super-hot digital product to sell on Etsy because they are very popular on social media right now. People love using them on Facebook posts, Instagram stories, or their planners.

Again, these can easily be made with the ready-made illustrations you can find on tools like Canva.  You can focus on a specific niche or color style, or offer a wide range of sticker images.

On Etsy digital stickers are almost always sold in huge bundles with prices around $5.

Digital Product to Sell on Etsy - Digital Stickers

Tools for Creating Digital Products to Sell on Etsy

There are many tools you can use to create digital products for Etsy. Many of them are very beginner-friendly and are even free to use in the basic version. For an upgrade, you can usually get more features or more images.

What tool you need depends on the type of digital product you want to create. Here are some of my favorites:

  • Canva: I’ve been using Canva for years and absolutely love it. You can find thousands of free templates for all sorts of digital products that you can customize with only a few clicks.
  • Snappa: Snappa is a popular Canva alternative that also allows you to create graphics for social media, blogs, ads, and more.
  • NightCafe: This is an AI tool that helps you create unique artwork with only a few clicks.
  • Adobe Lightroom: If you want to create photo presets, then Adobe is by far the most popular tool to use.
  • Google Sheets: A simple tool like Google Sheets is great for creating digital products like calendars, budget planners, or journals.

Start Selling Digital Products on Etsy Today

Etsy LogoAs you can see, there are many digital products to sell on Etsy that are super easy and quick to create. You don’t need to have a degree or any type of experience. Tools like Canva are very beginner-friendly and often come in a free version which means you don’t even need to spend any money to get started with your Etsy shop.

In the long run, selling digital products can make you a very nice passive income, and using Etsy helps you to reach thousands and thousands of potential customers at once.

There are not many online businesses that are that easy and quick to start. So don’t waste any more time and get started!

FAQs on Selling Digital Products on Etsy

How Much Money Can You Make with Digital Products on Etsy?

How much money you can make with digital products on Etsy depends on factors like the type of product you create, how popular your designs are, and how many items you can sell. Your earnings can range from $1 to $30 per product or beyond. Please note that you also have to deduct the Etsy fee from your sales.

What File Types Do I Need for Digital Downloads on Etsy?

Etsy allows sellers to upload a variety of file types for digital downloads. These are the types that are currently allowed:

  • PDF: Ideal for documents, printables, and other types of content.
  • JPEG: Suitable for images and graphics.
  • PNG: Often used for images with transparency, such as logos or designs.
  • ZIP: Useful for bundling multiple files together. You might use this for sets or collections of digital items.
  • PDF: Used for products such as printables, patterns, eBooks, and other documents.

How Can I Increase My Digital Product Sales on Etsy?

How to increase your digital product sales on Etsy is probably a whole new blog post on its own. But here are some quick ideas:

  • Improve the title and description by including relevant keywords
  • Use high-quality thumbnails and test a few versions to see what works best
  • Share your listings on social media to get traffic to your Etsy store
  • Ask previous customers for reviews as this can build trust with potential buyers
  • Offer discounts for a limited time to create a sense of urgency

Do I Need a Degree or any Type of Skills to Create Digital Products for Etsy?

You do not need a degree or any type of skills. Creating digital products for Etsy is a very beginner-friendly online business that doesn’t require previous experience. Simply use tools like Canva or Snappa to create various types of products with only a few clicks.

Denise Mai

Denise Mai

Founder of Digital Nomad Soul

Hi everyone, thanks for stopping by! My name is Denise and I have been working online for more than 10 years. In the past, I worked as a remote employee and freelancer & managed to build a six-figure online business. I know that many others would love to work from home or work while traveling, too. That’s why I want to share my experience and help you on your way to your remote career!

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